Safeguarding Adults Week 2021 Reaches 79.4 Million

Safeguarding Adults Week 2021 took place 15 – 21 November.

Each day of the week we aimed to raise awareness about some key safeguarding issues:

  • Emotional Abuse and Safeguarding Mental Health.
  • The Power of Language.
  • Digital Safeguarding.
  • Adult Grooming.
  • Creating Safer Cultures.
  • Safeguarding and You.

We created a suite of resources to help people start vital conversations about these issues. And we encouraged people to use our hashtag when sharing these resources on social media: #SafeguardingAdultsWeek.

The Week in Numbers

We tracked the performance of our #SafeguardingAdultsWeek hashtag, as well as a few variations: #AdultSafeguardingWeek; #SafeguardingAdultsWeek20211; #NationalSafeguardingAdultsWeek and #NationalSafeguardingWeek.

Here’s how they performed across the week:

  • 79.4 MILLION people reached by the hashtags.
  • 59.5 THOUSAND interactions.
  • 47.4 THOUSAND shares.

And that’s just on Twitter!

In 2020, we reached around 12.5 million people with our Safeguarding Adults Week materials. The year before, we reached just over 5.5 million.

Safeguarding Adults Week is getting bigger every year. So we’d like to say a massive THANK YOU to anyone who took part. You’ve helped raise awareness of some vital safeguarding issues.

We Cannot Thank You Enough!

We were once again overwhelmed by the response we received.

So no matter what you did to support Safeguarding Adults Week – whether you put on an event or simply retweeted someone else – we’d like to say a massive thank you.

Safeguarding Adults Week launched in 2018. To go from zero to nearly 80 million views in just three years is fantastic. And we could not have done it without you. So once more, thank you.

Together we can make Safeguarding Adults Week 2022 even better! We’d love to hear your thoughts. So let us know what sort of themes you’d like us to cover, and what sort of resources you’d like us to produce. So get in touch!