A new Sport England campaign aims to inspire and support people with long-term health conditions to exercise.
Diabetes, cancer, arthritis, Parkinson’s, and more: 15 million people in England live with one or more long-term health conditions. That’s nearly 25% of the population.
Many people with long-term health conditions lead inactive lives. But evidence shows that being active can help manage many conditions. It can also help reduce the impact and severity of some symptoms.
New research shows that most people with long-term health conditions are aware of the benefits of exercise. Many of them want to get active. We Are Undefeatable is a new campaign that aims to help them do just that.
Empowerment Through Collaboration
We Are Undefeatable brings together 15 leading health and social care charities. The campaign hopes to inspire, reassure and support people to be active. It will show the real-life experiences of people living with a variety of conditions – both visible and invisible – on their own journeys to being active. The campaign also recognises the unique barriers people living with long-term health conditions face.
Sport England chief executive Tim Hollingsworth said:
We are very proud to support our charity partners in delivering this new campaign because we know with the right support, sport and physical activity has the ability to change the lives of people living with long-term health conditions for the better,” he added.
This campaign forms part of a longer-term drive by Sport England to change cultural and social norms around long-term health conditions and physical activity.
You can learn more about We Are Undefeatable on the Sport England website, where you can also watch the campaigns inspirational TV ad.
UPDATE – Sport England Relaunch We Are Undefeatable Campaign With New Website and Video
The new website features:
- Lots of guides on how to incorporate exercise into your everyday life.
- A thorough guide to getting started, if you haven’t been able to exercise in a while.
- Stories from people who have started enjoying the benefits of more active lives.
- Tips on how to share your story and join the campaign.
Visit the new We Are Undefeatable site here.
UPDATE – Learning From Local Places Event
On 23-25 November 2021, We Are Undefeatable hosted an online event – Learning From Local Places.
This involved over 200 people from a wide range of organisations. Over the course of three days, 10 local authority areas shared their approaches to local activation of the We Are Undefeatable campaign. They outlined how they’re supporting local systems to help change the behaviour of inactive adults living with long-term health conditions.
You can watch all the session recordings on the campaign’s YouTube channel.