Uniting the Movement – Sport England Launch New 10-Year Strategy

Sport England Uniting the Movement

Uniting the Movement is a 10-year vision to transform lives and communities through sport and physical activity.

We all need to adapt and rebuild from the huge disruption caused by the Covid-19 pandemic. As we do this, we need to collectively reimagine how we keep movement, sport and activity central to the lives of everyone.

Because if we harness its power, we can improve people’s lives in so many ways.

The Five Big Issues

Here’s where Sport England sees the greatest potential for preventing and tackling inequalities in sport and activity:

  • Recover and Reinvent – Recovering from Covid-19. Reinventing sport and activity as a “vibrant, relevant and sustainable network” that meets the needs of different people.
  • Connecting Communities – How sport and physical activity can bring people together.
  • Positive Experiences for Children and Young People – Treating sport and activity as the foundations for a long and healthy life.
  • Connecting with Health and Wellbeing – Ensuring more people can feel the many benefits of an active life.
  • Active Environments – Creating the places and spaces where people can be active.

A New Sport and Activity Ecosystem

As the campaign launch on the Sport England website puts it:

This strategy is different not just because it’s a vision for the next 10 years. It sets how we need to change as a sector and an ecosystem, so that we can give people the opportunities they need now and in the future.

More than anything, it seeks to tackle the inequalities we’ve long seen in sport and physical activity. It’s never been more important to provide opportunities to people and communities that have traditionally been left behind. We also need to help remove the barriers to activity.

You can read more about Uniting the Movement, including details on how to get involved, on Sport England’s website.