Scope – End The Awkward

Scope - End The Awkward

A new campaign from Scope aims to help people feel more comfortable about disability.

Apparently more than 60% of British people say they feel uncomfortable around disabled people. Given that disabled people make up 20% of the UK population, that’s a lot of awkwardness.

Scope’s new campaign aims to End the Awkward. It features:

End the Awkward is a light-hearted campaign, but it addresses a serious issue. Attitudes towards disabled people are better than 20 years ago, but we still have a long way to go.

This campaign is just one part of our wider research, policy and campaign work. We speak out against negative attitudes and campaign on all kinds of issues disabled people face.

With this campaign, we have tried to find a way to get people talking about disability and to break down some of the barriers that exist between disabled people and the general public.

You can learn more about End the Awkward here.